Sometimes, it can be quite challenging to find the ideal candidate to fit a simple position such as commercial cleaning services or complex ones such as a full stack developer. For a business to succeed long term, it must be able to hire and retain the best talent. However, it can be a daunting task to fill such positions, and this is the reason businesses should have a talent acquisition strategy in place.
Recruitment is used for the purpose of filling a specific role with qualified candidates and makes it a short term strategy. On the other hand, talent acquisition disregards role vacancies and makes it a long-term human resource strategy, and it’s what is used for attracting highly-qualified candidates. Your pursuit for top talent should not purposely rely on short-term recruitment strategies such as sending linked in messages or attending job fairs. To ensure there are top talent acquisition and retention, you will need to devise a strategic long term talent acquisition plan.
If you want to formulate a working talent acquisition plan, here are a few strategies you can put in place.
Align with your business goals
You need to consider your business goals for the next five years and use those objectives to align your acquisition strategy to meet your needs. While recruitment will tend to place focus on filling vacancies within departments, talent acquisition is more focused on considering how your company is going to expand long-term and finding employees who can help take you there.
Use data and marketing to create acquisition material
You will not create a marketing campaign without data, so why should you go with recruitment without one. Talent acquisition should be treated with as much importance as your marketing campaigns. Convincing people to join your company is not one of the easiest things you will be faced with. There are plenty of different opportunities to use data to strengthen your talent acquisition strategy. You might use data to figure out where your top talent came from and use that vital information to focus on talent acquisition efforts from the places that give you the best results.
Expand outreach strategies
To find better talent, you will need to expand your sourcing strategies. Different skill sets will need different methods of outreach. This means you can find the best marketers at a different place as compared to where you would find the best programmers. Rather than spending all your time on LinkedIn, you need to consider other specialized job boards, networking events, academic programs among other places, where you may find a specific group of talented professionals.
Focus on employer branding
You need to pay focus on employer branding. Employer branding is very important in creating a successful talent acquisition strategy. Talent acquisition managers believe employer branding has a big impact on the ability of businesses to hire remarkable talent. When talented candidates are doing a comparison for companies, they make choice on one with the best value in terms of culture and work-life balance. If you have an impressive employer brand, you will attract better talent and find more long-term success.