How to Improve Your Website Loading Speed

HTTPS and padlock in website address barThe speed with which your website loads is essential. As technology improves, people tend to become less patient. Today, we expect to find information as quick as possible. We need to access sites that are loading quickly irrespective of the devices we are using to access these sites.

Your website speed has a direct impact on the bounce rates and SEO rankings it gets. 40 percent of those who access your site will leave it if it takes more than 3 seconds to load.

With these issues in mind, there are various ways you can use to optimize your website to achieve the best possible performance. Let’s look at these ways;

Decrease HTTP Requests

HTTP stands for Hypertext Transfer Protocol. These HTTP requests are counted every time a browser fetches a page, file or a picture from a web browser. The more HTTP requests your site needs to load, the longer that particular page will take to load. You can decrease HTTP requests through a couple of ways. First, combining CSS and JavaScript files. Secondly, you can use queries to load only what is needed. A third way would be to reduce the number of images your site uses.

Optimize Video and Images

Some of the most significant issues affecting your site’s load speed is the type of images and videos it uses. These multimedia elements take a substantial portion of the overall size of a page. To have that specific page load faster, you have to reduce the file size of these media assets. Size your images appropriately according to the page size. When possible, always stick to compressed JPG images.  Lastly, compress all photos and videos.


Enable Browser Caching

websiteCatching refers to the process where a website stores a static file such as a document, image, media file or JavaScript and CSS files for more comfortable and faster access.  This is done so that the database will not have to retrieve every file whenever there is a new request. If you enable caching, your website can drastically improve in speed to give your visitors a better experience. If someone accesses your site, the elements of the page he or she are trying to access are automatically downloaded and stored in his or her hard drive, so that next time they visit the site, the browser will load the stored requests.

Enable Gzip Compression

Gzip compression works by reducing the size of files in a website. It is one of the most effective methods that helps in minimizing HTTP requests and reduce the required response time by a significant percentage. If you have enabled Gzip compression, your website files get compressed on a Zip file. This compression helps in reducing their size hence boosting the speed of your website. With the use of plugins, you can now easily install Gzip compression in your site.

Towards improving your sites speed, you also need to remove unnecessary plugins. Every plugin you install on your website requires additional resources to run. If these resources increase, then your site’s speed is lowered.



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